A serum is a problem solver – And there’s a serum to fix every skin concern

If you are not quite sure why serums are referred to as problem solvers, let us enlighten you.  As an addition to your skin care routine, serums are a source of active, antioxidant and amazing ingredients bettering your skin and bettering you. Designed to deliver fast-acting ingredients to the skin, serums help prevent premature ageing, dehydration, discolouration, and irritation. Solving many skin concerns, just think of the serum as the base layer under your moisturiser.

Everything you need to know about serums

01. Order matters

It’s a precarious relationship between serums and moisturisers as the serum will be ruined if moisture is applied before the serum. At the same time, an already applied serum needs moisture after application in order to maximise its benefits. In the latter, the moisturiser acts as a barrier that helps seal in the ingredients from the serum. A bit of mnemonic advice is to apply skin care products from thinnest to thickest.

02. Personal treatment

Facial serums are used to treat specific skin concerns and it is crucial that you are aware of the concern you’re trying to better in order for your skin to feel any improvement. Not all serums work the same. How well they work depends on the active ingredients, the formulation, and your skin concern. We want to make it easy to understand your skin and the treatments that are necessary to keep it hydrated and plump. Proper guidance is the source to active, appealing, and amazing skin. You can find specific products to match your skin type or skin concern at our site.

03. Persistence and routine

You can use a serum all year round. Preferably, you would apply the serum every morning and evening before your moisturiser. If you want to achieve the greatest effect, you should use it for at least one month. Have your skin concern been improved during that month, you can slowly start to wind down the usage of the product or change the product with another product with other nurturing ingredients. However, it is all about finding the right rhythm for your skin care regime, making persistence and routine the key to beautiful skin.

04. Better late than never

It is never too late to welcome a new favourite product to your skin care regime. There is no certain age that one should consider starting to use a serum. It is less about age and more about your skin type and concern. Nevertheless, some serums may be formulated with a specific age range in mind as is the case with our Plumping Serum (link), which is especially for you who is looking for a serum with an anti-wrinkle effect. Your skin’s needs change as you get older, and you will have to consider how to nurture it best possible.


Our recommendation

Calming Serum

429,00 kr.


Vitamin E Provitamin B5


Sensitive skin Dehydrated skin

Glowing Serum

429,00 kr.


Vitamin C Squalane


Pigmentation Dehydrated skin

Hydrating Serum

429,00 kr.


Hyaluronic Acid Tripeptide-2


Dehydrated skin Signs of aging

Plumping Serum

429,00 kr.


Vitamin A Vitamin C


Fine lines Premature ageing

Redness Serum

429,00 kr.


Salicylic Acid Redyless®


Clogged pores Redness

FAQ – Serum

What is a serum?

A serum is a skin care product containing a high concentration of carefully chosen active ingredients in order to effectively target your skin concern. It’s a lightweight gel designed to quickly absorb into your skin by just applying a few drops onto a cleansed face before applying moisturiser.

How to use a serum?

First, there is no one-size-fits-all, you will have to find out what kind of routine you and your skin like the best. Usually, you would apply the serum on well-cleansed skin in the morning and evening before your moisturiser.

01. Place a few drops of serum in your palms and use your fingertips to evenly apply the serum to your face and neck area.

02. Let it dry.

03. Apply moisturiser as the last step in your skin care routine. It is especially important NOT to apply moisturiser before serum because the moisturiser acts as a barrier preventing the serum’s active ingredients to penetrate the skin.

04. Enjoy the caring way you have just treated your skin and yourself.

What kind of serum should I use?

You should choose a serum with specific active ingredients to powerfully target your exact skin concern achieving the improvement you want. A serum with Hyaluronic acids is great for treating dehydrated skin whereas a serum with Vitamin C is essential if you wish to improve fine lines, premature ageing, and pigmentation. Shop according to your skin concern and find the perfect serum for you.

Active science

Each formula uses the best from green chemistry and uses a fusion of super actives and superfood ingredients.

Personalised recommendations

Review of your skin followed by personalised skincare recommendations whenever you have the time.