Responsibility
Beautiful skin begins with care – and so does care for our planet. At Apeer, we aim to take responsibility for both.
We are committed to making conscious choices, and we actively align parts of our business with selected UN Sustainable Development Goals. For example, we use PCR (post-consumer recycled) plastic in our packaging, limit the use of plastic film wherever possible, and choose FSC-certified paper and cardboard when available.
Our products are developed to meet dermatological standards and formulated with active ingredients chosen for both their efficacy and their responsible sourcing. We never compromise on quality, and we continuously seek ways to improve our processes, products, and overall impact.
As a young company, we recognize that we can’t do everything at once. But we believe in making responsible choices and taking ongoing steps toward improvement – and that is exactly what we are committed to.
Our products are based on dermatological standards and proven results. And we won’t compromise on the effect of our products. But we continuously try to transform our business into benefitting all people, communities, and the planet by constantly looking into how we can improve our products, production, and impact on the planet. As of now, we have made the below mentioned first steps towards being a more responsible brand. You can’t be good at everything, but you can try. And we try.
How we work with responsibility
01. Production
All of our products are developed in Denmark and manufactured in Europe.
We work closely with the factory that produces our skincare, allowing us insight into the production processes and maintaining an ongoing dialogue around ethics and responsibility. This collaboration also makes it easier for us to follow up and ensure that our standards for responsible and ethical production are upheld.
How we work with responsibility
02. Product packaging
We only use post-consumer recycled plastic packaging for our products. Also, glass packaging is used as an alternative to plastic. We wish to contribute to a circular way of thinking by using post-consumer recycled packaging for our products while also encouraging you to reuse packaging before recycling.
How we work with responsibility
03. Transportation
As all products are produced within the EU, our valuable gods are transported to our warehouse by road transportation. We strive to find a more sustainable solution to better the environmental impact that transportation of our products has on the planet.
How we work with responsibility
04. Warehouse
At our warehouse, we only use FSC mix-certified packaging and reusable filling material. As end-consumers we always advise you to reuse or recycle the packaging you receive your products in. Preferably remember to reuse before recycling.
Sustainable Development Goals
The above mentioned four focus areas primarily support the 12th goal of ensuring Responsible Consumption and Production, which as a newly founded company is our most important goal to live up to. Other goals we already work on and aspire to work even more on succeeding with are the following:
Goal No. 03
Goal No. 03 regarding Good Health and Well-being by promising to not expose the users of our product to harmful chemicals. All our products are dermatologically tested, some of them are clinically certified, some hold an allergy certification, some have a vegan friendly certification, and some are without perfume. We are dedicated to make this information easy to access, so you don’t apply anything to your skin, you’re not comfortable with. All this information is found atthe back of our products at the ingredient list. At the list you will find that none of our products contain silicone. We don’t use silicone in our products due to our experiences with silicone leading to clogged pores as silicone-products are very hard to rinse off the skin. It is not harmful to use silicone in skincare, but we have chosen not to. Despite silicone not being harmful for the skin, it is harmful for the planet as it degrades very slowly in the environment. Therefore, we also claim that we are silicone free.
Goal No. 12
The above mentioned four focus areas about how we care primarily support the 12th goal of ensuring Responsible Consumption and Production. As a newly founded company this is one of our most important goals to live up to because we enter a market and a world filled with production and consumption whereas we do not wish to support overconsumption. Our goal with our skincare is to curb overspending by producing products that actively work against skin concerns enabling people to buy products that are dermatologically tested with proven results. First and foremost, we are a skincare brand, but we are also a brand that is aware of the world in which we exist. Therefore, we are dedicated to make ethical and responsible choices about our production supporting a more responsible consumption.
Goal No. 14
Goal No. 14 regarding Life Below Water is a large focus point for our business. We focus on not worsening the biodiversity in the ocean by negatively affecting the marine ecosystem. We do so by using PCR-plastic and not contributing to the plastic pollution in the ocean. Also, we do not support overfishing and use an ingredient named Squalane that’s a plant version of Squalene. We use this version for two main reasons; the ingredient is not derived from shark liver, and it is a much more stable ingredient when it is hydrogenated.